Center for the Study of Los Angeles: 2012 Presidential Election Exit Poll

Via The Leavey Center for the Study of Los Angeles: 

After the discrepancies in exit poll results in the 2000 and 2004 Presidential elections, controversies surrounded exit polling methodology - specifically that of poor sampling techniques, inaccurate results and skewed reporting of underrepresented subgroups, such as African American and Latino voters.

To address these methodological issues, in 2005 a team of LMU researchers implemented the use of an innovative sampling technique known as the “racially stratified homogenous precinct approach” to accurately sample voters in the city of Los Angeles. 

 

Read the 2012 Presidential General Election Exit Poll report here.